It’s the one everyone’s been waiting for – it’s the DBLW January Sale.

The door will open at 9.00am prompt on Tuesday morning and, if recent years are anything to go by, we’re expecting a stampede Even more so in 2012 after a brazen display of brinkswomanship when it has become frustratingly evident that customers have been holding off from buying drop crotch pants in anticipation of picking up a bargain in the sale. In a victory for consumer sovereignty,  the price of all remaining drop crotch pants will be slashed by 5% with an extra 1% off the “Grey Surprise” colour on the day.

The bargain bin includes an assortment of tabards and a few pairs of sheggings – the surprise hit of 2010 – which were used for a photo-shoot for the West Country Times. We still have a few of the Slovenia flag design bikinis which will be offered on a buy three, get one half-price deal.

It’s important that the sale goes well if we’re to make way for the DBLW Spring Collection (more on that, and a landmark exclusive contract signed with a local fashion house, later). Make no mistake, the January Sale is the fashion retail equivalent of moulting – casting off its old exterior.

But then fashion is all about renewal and DBLW is all about fashion (and, by inference, renewal).

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