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I am pleased to report that sales at DBLW are very buoyant and prove, yet again, that my fashion instincts are as sharp as ever. There are no poor performers in the summer range but three items in particular have been selling like hot cakes.

Popularity of this viscose, long sleeved belted dress with tie neck from Slav Style (in baby blue or soot grey)  has more than justified the faith I placed in the Serbian fashion house.  That DBLW has exclusivity rights for south Devon (excluding Exeter) is an additional source of satisfaction.

These linen pants have been flying out of the door, as I knew they would. Every so often an item of clothing comes along that is just very flattering. These are such an item. It doesn’t matter who pulls them on, the result is always the same – style and elegance. They are also Scotchguarded so if you spill anything down them, or your bombay mix gets trapped in a crease, staining will not result.

Nudging its way into the DBLW top three is this rather striking bikini, modeled here by Audrey’s daughter Clare. Based on the Syrian flag, this design from Slough-based company Slough World Flag Bikinis has really caught the imagination of my customers. DBLW also carries a limited stock of underwired big cup swimsuits with a ruched neckline, adjustable shoulder straps and a zebra print at the sides; but it’s the German flag bikini that wins the fashion plaudits.

I can’t afford to rest on my laurels though. All too soon these same items will be turning up in the Sue Ryder shop next door. The word fashion is derived from the Latin word factionem which means a group of people working together and that’s exactly what Flo and I do. By the time Sue Ryder is selling Syrian flag bikinis DBLW will be ablaze with autumnal colour and we’ll be putting the finishing touches to our spring range. That’s the way the factionem industry works.

 

 

May 2024
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